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Forget about “Be all you can be” and “An Army of One”, the new military recruitment angle is actually worth paying attention to. It’s about acknowledging the honor and value of serving your country (not exactly a new concept) and it’s also about sympathy:
[video]
Granted the ad above focuses more on reaching out to soldiers returning home from deployments (which you’ll be guaranteed to experience as a new recruit), but the IAVA commercial also serves as a recruiting tool.
Check out the latest Army brainchild: “Straight from Iraq“, where potential recruits can ask questions of soldiers who have been deployed. Sounds like a sweet deal, right?
Just be cautious of the disclaimer you’re agreeing to after filling out your name, zip code, and email address:
The above disclosure is voluntary. All information will be used strictly for recruiting purposes. The authority for the collection of this information is Title 10, United States Code, Sections 503, 505, 508, and 12102, and EO 9397. For more information, please review our Privacy and Security Notice.
Which means the Army can do anything they damn please with your information. Then again, if you want to enlist, then you’ll want to be contacted anyway.
So, is glorifying the “Iraqi deployment experience” going to work? For guys ages 17-24, definitely!
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