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For years the Sioux City, Iowa airport has had an identity crisis with their Federal Aviation Administration assigned call letters: SUX.
I’m sure the FAA was thinking along the lines of LAX (Los Angeles) or PDX (Portland). But something was seriously overlooked with Sioux City.
And apparently they don’t SUX.
Sioux City officials petitioned the Federal Aviation Administration to change the code in 1988 and 2002. At one point, the FAA offered the city five alternatives — GWU, GYO, GYT, SGV and GAY — but airport trustees turned them down.
Anyone else surprised the airport trustees turned down GAY as a replacement for SUX? It makes you wonder who Sioux City pissed off over at the FAA.
But instead of continuing their struggle against such a “sucky” title, airport authorities are turning it to their favor.
City leaders have scrapped plans to do away with the Sioux Gateway Airport’s unflattering three-letter identifier — SUX — and instead have made it the centerpiece of the airport’s new marketing campaign.
The code, used by pilots and airports worldwide and printed on tickets and luggage tags, will be used on T-shirts and caps sporting the airport’s new slogan, “FLY SUX.” It also forms the address of the airport’s redesigned Web site — http://www.flysux.com.
Fly SUX, people. In a moment of marketing revelation, they’ve turned an embarrassing situation into one of monetary gain. Bravo, you sucky sucky airport.
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